About the role

About the Role

This is a leadership role, not a senior IC position. You'll own the design function end-to-end defining design direction, standards, and the quality bar across the product.

Reporting directly to the Co-Founder & CPTO, you'll be trusted to make strategic design decisions, partner cross-functionally with engineering and product teams, and be hands-on in shipping the highest-stakes workflows.

A key focus? Designing AI-first workflows creating safe, legible, and controllable human + AI interaction patterns that users can trust.

What You'll Be Doing

• Defining design direction and quality across the product
• Leading cross-functional UX direction, scope, and trade-offs
• Designing human + AI interaction patterns, including verification and failure states
• Owning end-to-end UX on high-stakes flows—from concept to shipped UI
• Co-leading product discovery alongside product and engineering
• Evolving the design system and core patterns in collaboration with engineering
• Mentoring and growing the design team as the company scales

What You'll Bring

• Proven experience leading meaningful design work and owning a product area or major initiative
• A track record of shipping complex, stateful B2B workflows (multi-step flows, permissions, edge cases)
• Strong judgement in AI UX you've designed and shipped AI-assisted experiences where trust, transparency, and recovery are crucial
• Deep partnership skills with engineering teams, with an understanding of front-end realities (React, component systems)
• Excellence in interaction architecture, information architecture, flows, states, and error handling
• Ability to mentor, run critique, and raise the team's quality bar

Exceptional candidates will also:

• Operate as a product co-owner, reframing problems and driving product decisions
• Have led a design function previously
• Strengthen the design-engineering system with technical fluency
• Possess exceptional UX judgement and obsess over clarity in high-stakes workflows
• Bring a technical foundation (CS, HCI background advantageous)

 
Why This Role?

• Influence billion-dollar decisions – your design work matters at scale
• Drive key product decisions – you'll shape the direction, not just execute
• Stay ahead with AI – work on the forefront of AI-powered product design
• Collaborate with elite peers – a small, high-performing team
• Real flexibility – office-first culture with remote-friendly options
• Competitive ownership – meaningful equity in a growing startup

How to Apply
If this sounds like your next challenge, we'd love to hear from you.

Apply now or reach out to the team at Potentia for a confidential conversation about this opportunity.