Digital Marketing Manager

Ref: BH-19093 Posted 5 hours ago
Ref: BH-19093 Posted 5 hours ago
New Zealand, Auckland
$85000 - $120000 per annum
Salary (NZD)
Permanent
Job type
Product
Specialisation
About the role

If you;

  • Are addicted to learning better ways of doing things; always!
  • Like to get in the mind of your ICPs like DiCaprio in Inception
  • Have built automations to improve your sanity 
  • Want to be part of a deep tech success story and change an industry
If “not me”; please do not apply.

If “That’s me!”; read-on for more detail.

About the role:
 
We’re looking for a mid-level, multi-skilled digital marketer who can execute hands-on campaigns while growing strategically into a positioned role. This role is central to building awareness, engaging executive decision-makers, and driving account-based marketing outcomes across a global (niche) customer base. 
 
Culture & Growth:
  • Entrepreneurial, distributed team (NZ + Dubai).
  • Close mentorship from founders, with scope to grow into a strategic marketing leadership role.
  • High autonomy to test ideas and refine the go-to-market playbook.
Key Responsibilities:
 
Content & Copywriting
  • Produce engaging content across LinkedIn, blogs, EDMs, and PR placements.
  • Maintain tone of voice: authoritative, reliable, simplifying complexity.
  • Create collateral (banners, event material, light merch).
Social & Community Marketing
  • Manage social media strategy (primarily LinkedIn), ensuring consistent engagement with decision-makers.
  • React quickly to industry news and engage target executives in meaningful discussions.
Account-Based Marketing (ABM)
  • Build and execute targeted outreach to a defined ICPs (CIOs/CTOs/CPOs) 
  • Run campaigns to influence long-term deal cycles (3-year contract horizons).
  • Support founders with private events, conferences, and executive demos.
CRM & Marketing Automation
  • Own CRM management (HubSpot or equivalent lightweight system).
  • Design and execute outbound email marketing (EDM) campaigns.
  • Build funnels and light automation flows; optimize engagement journeys.
PR & Brand Presence
  • Identify and secure PR opportunities in relevant publications.
  • Custodian of the company website and blog.
  • Ensure consistent messaging across digital channels.
Events & Collateral
  • Support execution of industry events.
  • Organize and manage event logistics, merchandise, and conference presence.
Ideal Candidate Profile:
  • 2–3 years’+ experience in digital marketing (agency or in-house SaaS/B2B).
  • Strong copywriting and multi-channel content creation skills.
  • Hands-on experience with social media management, CRM, and marketing automation.
  • Curiosity, self-determination, and problem-solving mindset.
  • Comfortable learning new tools and building funnels/automation independently.
  • Knowledge and/or appreciation of enterprise/B2B SaaS buying cycles (long, complex, multi-stakeholder) vs. transactional SaaS.
  • Bonus: Exposure to PR relationship management.

If you're ready for a change of gears and feel passionate about growing your career alongside a super talented team, then hit apply and let’s talk. Growth opportunities like this are a rare find!


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Auckland
$85000 - $120000 per annum
Salary (NZD)
Permanent
Job type
Product
Industry
Meet the Consultant
Sam Nowell
Director
+6421673467
sam@potentia.co.nz
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