About the role

Digital Analytics Lead – 12-Month Contract

Looking to step into a role where your expertise in digital analytics shapes strategy, influences senior leaders, and drives meaningful outcomes? This 12-month parental leave cover gives you the platform to lead at scale while still being hands-on with the tools that matter.

Why apply?
You’ll be trusted to own the digital analytics function across websites, apps, and campaigns — providing critical insights that inform decisions at the highest level. This is a chance to combine strategic leadership with real technical depth in a collaborative, forward-thinking environment.

What you’ll do

• Lead the digital analytics roadmap and champion data-driven decision-making.
• Define and evolve measurement frameworks, tagging, and governance practices.
• Deliver reporting dashboards and insights that track performance and drive action.
• Translate complex data into clear, influential recommendations for senior stakeholders.
• Guide experimentation, optimisation, and customer journey improvements.
• Partner with marketing, product, and technology teams to uplift digital maturity.

Essential skills & experience

• Advanced expertise in GA4, GTM, tagging frameworks, and digital measurement.
• Strong capability with BigQuery, SQL, and Python for data extraction, transformation, and analysis.
• Proficiency with data visualisation tools (Data Studio, Tableau, Power BI).
• Demonstrated experience in web & app analytics, campaign measurement, attribution modelling, and optimisation.
• Skilled in A/B testing, experimentation, and customer journey analysis.
• Strong ability in data storytelling — turning insights into strategic recommendations.
• Proven record influencing senior and executive-level stakeholders.
• Experience balancing hands-on technical delivery with leadership and roadmap ownership.
• Solid understanding of data governance and privacy considerations in digital environments.

What’s in it for you?

• Lead a visible, high-impact function with autonomy and influence.
• Shape the way data is used to power digital experiences at scale.
• Work in a collaborative environment that values innovation and forward thinking.
• Hybrid working based in Auckland.
• 12-month fixed-term parental leave cover.

If you’re passionate about using digital analytics to create impact and want to take ownership in a senior role, this is the opportunity to make it happen.