About the role

The Company:

As a transformative force in digital healthcare, this organisation is primed to redefine healthcare’s impact which you’ll trigger through integrated sales and marketing initiatives. Now’s the time for an experienced leader to take on the Sales & Marketing Director role - guiding strategies that amplify the company’s market positioning, customer reach, and revenue growth in New Zealand’s dynamic digital health. With the company’s vision and values at the core, your mission will be to drive growth, foster strategic partnerships, and lead high-performing teams dedicated to excellence in healthcare solutions.

Why now:

With a big focus on revenue growth and enhanced market positioning, this is a pivotal moment to join the leadership team and contribute directly to the company’s evolution. As Sales & Marketing Director, reporting to the CEO - you’ll take ownership of the strategic vision, oversee customer-centric initiatives, and expand market reach in ways that resonate with the company’s growth ambitions.

The role breaks down into six core competencies:

Sales Strategy and Revenue Growth: Develop and execute comprehensive sales strategies to hit revenue targets, continuously refining approaches based on market demands. You’ll leverage industry knowledge to identify new local (mainly) and global opportunities, establish competitive pricing strategies, and lead RFP and tender responses within tight timelines. Additionally, you’ll partner with key customers and vendors, negotiating favourable terms to strengthen relationships and deliver profitability.

Marketing Strategy: Lead the charge on marketing initiatives to ensure penetration and brand resonance, shape the product roadmap and guarantee alignment with customer needs and business goals. Harnessing the toolsets of your team and vendors, you’ll drive market development efforts that solidify the organisation’s brand awareness and elevate customer engagement.

Customer Relationship Management: Build new and enduring relationships with target customers and stakeholders, focused on their satisfaction and long-term retention. Current market position is very strong, so nationally it is about retention of revenue and cross-selling into existing client base.  Employ CRM tools to optimise processes, analyse customer satisfaction surveys, and translate insights into actionable improvements, all while representing the brand at industry events and forums.

Team Leadership and Development: Further cultivate a high-performance Sales and Marketing environment, mentoring and empowering team members to achieve their best. As a senior leader, you’ll set high standards for performance and collaboration, contributing to the company’s overarching strategy and ensuring alignment across all departments.

Budgeting and Financial Planning: Manage budgets for sales and marketing initiatives, ensuring efficient resource allocation and a solid return on investment.

Data Analysis and Reporting: Monitor and analyse trends, sales outcomes, and campaign metrics to inform data-driven decisions. 

Your fit:

You are a strategic, results-oriented leader with a robust understanding of digital healthcare, and the network of personnel in the local market. Known for your analytical approach and adeptness in motivating teams, you’ll excel at conceptualising and implementing revenue-generating sales strategies while fostering customer-centricity within your team. You bring strong communication skills, adaptability, and a passion for making impactful contributions to a broad range of local (and some international) Health customers.

Please be ready to talk about your sales and marketing results and performance in previous roles.

This organisation values diversity, innovation, and a commitment to excellence, providing a collaborative environment and the resources to achieve ambitious goals. 

Join an award-winning team recognised for its contributions to healthcare and work alongside other leaders to shape the future of digital health.

Please note, only applications from job seekers who hold a valid work visa / permanent residents or NZ citizens, presently based in New Zealand, will be considered.

For more information please contact Sarah to discuss this opportunity on sarah@potentia.co.nz or apply now