Conversion Specialist - CRO

- Leveraging technology to get the most from CRO

- Highly passionate, driven, sociable team culture

- Impressive client list and future road map

-Strong progression pathway to take ownership of conversion capability in future

- Generous training allowance
Conversion Specialist - CRO 

Work in the CRO space for NZ's premier technology based digital marketing agency 

Why you would like it:
  • Leveraging technology to get the most from CRO
  • Highly passionate, driven, sociable team culture  
  • Impressive client list and future road map
  • Strong progression pathway to take ownership of conversion capability in future 
  • Generous training allowance

The opportunity:

With a newly appointed head of conversion, this pioneering New Zealand agency is looking for a new addition to the team to continue the CRO successes they've created over the last few years. Longer term there is the progression pathway and very real opportunity to grow and further build out the capability of CRO within the business. Heavy groundwork has been laid recently by bringing on board multiple large, new corporate clients ready for CRO initiatives to be introduced. You'll reap the benefits of continuing along this path, gaining buy in through demonstrating the value of CRO and working closely with clients to craft industry-leading work across a diverse portfolio. 

You will work closely with a dedicated team utilizing technology to drive conversion digital marketing strategy. Leveraging your skills in the CRO and wider digital marketing space you will work closely with the PPC and Analytics teams to deliver holistic solutions which are bespoke and leagues ahead of the competition. Your exceptional work standards will inevitably help grow the CRO client base will lead to further building out the team numbers in future to meet the demand. This is the chance to be at the forefront of CRO and data-driven digital marketing analytics. 


Company profile:

As a team of specialists, focussed in helping online businesses grow this leading provider of digital marketing and media solutions have built an impressive reputation over the last 20 years.    With expertise in digital strategy, analytics and conversion they have aligned themselves for continued success heading into the future. By understanding that the ability to capture, analyze and derive insight from web data is the key to success in a highly competitive digital market, they set themselves apart from the rest through the results they achieve. With a forward thinking investment into technology, they foster a culture of growth and equal opportunity to succeed. Success here is a clearly defined metric that is built off the back of a professionalism and thinking outside of the box.   


Role snapshot:

This role will see you work as a CRO specialist to identify and solve key conversion problems and opportunities for clients. You will be afforded the opportunity to grow, learn and truly specialise in this area and also work closely with the analytics and PPC teams in the business. Your day to day work will include completing research projects and site audits, identifying key conversion problems, providing recommendations, conducting qualitative research to inform testing programs e.g. user testing, onsite surveys, heat maps etc... reporting, A/B testing, monitoring wider industry trends and later on down the track contributing to optimisation strategy. In short you will be the go to person for anything CRO or UX related. 

To do this you will have a background across digital marketing, strong CRO/UX experience and a keen appetite to learn and develop into a specialist. It goes without saying that you will have excellent communication skills and be extremely comfortable client facing and looking after account and project management. 

In addition to your day to day work you will also contribute to promoting CRO within the business and to clients and adding to the long term strategy plans. As the team grows there is the very real opportunity for you to take ownership of training and managing junior consultants if you're up for the challenge.

To be successful in this role you will need:
  • 2+ years digital marketing experience across SEM and SEO (ideally in an agency environment)
  • Solid CRO experience and a keen desire to specialise in this area 
  • Experience with digital analytics (Google Analytics, Adobe etc...) and qualitative research methods such as user testing, onsite surveys etc...
  • Experience with A/B & multivariate testing tools e.g. Optimizely, Google Optimize etc... and/or wireframing and UX highly beneficial 
  • Creative and flexible approach to problem solving 
  • Excellent written and verbal communication skills and ability to present actionable insights to clients 
While candidates with strong marketing and CRO skills are preferred you may have also come from a UX background and are keen to pickup more of a digital marketing skill set. From a UX perspective you'll be confident carrying out site audits, working with a development team and understanding users and customer journeys with a focus on conversion. 

Ref:CMJO-1909-50743

Please note that to be considered for this role you will need to hold a valid NZ Work Visa or NZ Residency or NZ Citizenship.

This is a fantastic opportunity for the right person. If you're looking to join a top class organisation with great progression opportunities, send me through your CV as soon as you can

Job reference: JO-1909-50743


Apply now