Creating your Personal Elevator Pitch
Posted on 21 September 2017
You’re probably familiar with your company or product’s elevator pitch - a succinct and compelling sales speech delivered in the time it typically takes to ride an elevator (hence the name!) and deliver it frequently. But what about ‘brand you’ - what’s your elevator pitch?
In a personal elevator pitch you’re selling yourself, and you want to do so in a manner that leaves the person wanting to continue the conversation: who you are, what you do, and what real value you can provide. It gives a potential employer the vital information they need to make a decision about if/how you might fit into their organisation and instills confidence in them about your ability. To anyone else, it captures what is unique and important about you. Delivered well, it could be the thing that helps you secure an interview or help you progress to the next stage of the process (and hopefully the job offer!).
Six things all good elevator speeches have:
Keep it to 30 seconds or less
- Transferrable skills and benefits are clear
Identify and articulate your transferable skills and how you could benefit a potential employer, if hired
- A clear goal
What you are hoping to achieve if you secure this new role and how it aligns with your audience (exposure to new technologies, gain new skills etc)
- Smooth delivery
Practice makes perfect. Aim to sound confident and natural in your delivery and, ironically, not too sales-y.
- It has variations to suit the context
A job interview requires a formal approach but a conversation at the pub or a sports event is more casual. Similarly, the interview requires you to be more specific about goals and outcomes than if you were having a chat at a networking event.
- It invites further conversation
Have a question ready at the end to get them talking or hand the conversation back to them.
Six Steps to Creating your Own Elevator Pitch:
- Jot down some bullet points about what is unique and compelling about you
- Brainstorm what is valuable about your experience, qualifications, et al from above
- Prioritise the top three compelling items (get feedback on this from someone you trust)
- Capture a relevant vision for your career future in one sentence that aligns with the above
- Assemble the pitch beginning with the compelling items and value, explain the vision, relate to the audience and close with a question
- Watch them be wowed!
Your elevator pitch is a great way to share your expertise and credentials quickly and effectively with people who don't know you. Once you’ve got your it perfected you’ll be able to use it in lots of situations, not just in an interview. Remember, you never know who could end up playing a role in your next career move so be prepared!