The talent revolution in advertising

The talent revolution in advertising

While advertising wouldn’t traditionally be considered a digital industry, digital expertise and activity are becoming almost as important as creativity. This is creating a surge in demand for talent with the right skillset from the junior level on up to the C suite.

Networking without being annoying: expert tips on how to grow your network

Networking without being annoying: expert tips on how to grow your network

Networking. You may have heard me frequently quote Metcalfe’s Law – that the value of your network is directly proportional to the square of its total number of connections. After all, how often have we heard, it is not what we know that matters, its who we know?

Fence Sitting for Brand's Sake?

Fence Sitting for Brand's Sake?

Is your personal brand maintenance getting in the way of saying what you really think? We all know the expectation and, dare we say, the need for a strong online personal brand to be attractive to employers. We know they are an effective positioning tool portraying a modern and connected individual, endorsed by pertinent people and linked to relevant organisations. But, for some, this encroaches on the ability to truly be ourselves in our digital environment.

Don’t underestimate the importance of your LinkedIn summary

Don’t underestimate the importance of your LinkedIn summary

This is the first thing of note people will read about you on LinkedIn and will dictate to them whether to keep reading. This is your opportunity to tease the reader by encapsulating your key experience in one place. So set out to impress and even amuse the reader whilst wowing them with your written communication.

Personal Branding On Social Media - The Challenge Of Positioning Yourself

Personal Branding On Social Media - The Challenge Of Positioning Yourself

It wasn't that long ago you could say ‘social media isn’t my thing’ and get away with not having a professional profile online. However, in these contemporary times, (and certainly more so for certain professions) it is expected that you have an engaging professional presence online as an individual.